1) Increasing use of Payment System that is inside of MyChart
- ChatGPT Marketing Strategizer GPT. PROMPT: We are building a script to encourage customers to sign up for payment plan so that healthcare is affordable. Our demographics are mostly causasian and hispanic working families. How do we address the issue and present a way to sign up? What words should we use to motivate? What type of research should we do around this topic? I hope you are having a good day. I need to get my head around the project.
- Proquest One Business
- marketing AND "payment plan"
- ex: Nejdet, D. (1995). An empirical examination of consumer payment system attribute perceptions and preferences: A cross-cultural perspective. Journal of Professional Services Marketing, 12(1).
- Search results page.
- Article is cited by these 8 articles. "The Four Faces of the Hispanic Consumer" and "Marketing to Hispanics" maybe useful.
- Keywords: "payment system" "payment plan" ACH, customer service, fees, marketing, consumer choice, payment options, pain in payment, No Surprise Act, Bill Pay, auto pay, scripts, persuasion, influence, training
- Neill, Clinton, and Peilu Zhang. "Payment Plans and Veterinary Services: Do they Reduce the Pain of Pet Owner Payment?" Journal of Agricultural and Resource Economics, vol. 49, no. 1, 2024, pp. 124-142.
- Does MyChart offer any customization in payment or offer marketing materials>
- EBSCO eBooks
- Pathways to Successful Accountable Care edited by Peter Gross. Payment models, alternative payment, payment programs
- Sales Scripts that Sell
- 7 Secrets of Persuasion
- Techniques of Social Influence
- Training Design and Delivery / Incidental Trainer /The first time trainer
