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Applied Management Capstone | MGMT 460: Museum

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Home Library Catalog Databases A-Z About Hours
 

Research Strategy

Topic: Free Low-Cost Promotions to Increase Attendance 

 

 

Social Media Examiner

Hootsuite's Strategy Blog
+160 Social Media Statistics for Marketers for 2023

Sprout Social

Google Advanced Search
Find various social media and promotion tips
Search Example:  Free Promotional Ideas sort:.org

Wayback Machine

 

Washington Newspapers Use Washington Newspapers, Seattle Times. See video for tips. 
https://libguides.bigbend.edu/newsbank

Business Databases List
https://libguides.bigbend.edu/az.php?s=153167&p=1

 

Academic Search Premier Examples
Marketing And Museum
Museum AND Public Relations
 

 

Proquest Research Examples

museum AND promotion* AND "washington state"
https://bbcc.idm.oclc.org/login?url=https://www.proquest.com/search/2367002?accountid=2196

title(museum*) AND marketing -- Scholarly articles

https://bbcc.idm.oclc.org/login?url=https://www.proquest.com/search/2367004?accountid=2196

eBook:  Positioning Your Museum as a Critical Community Asset : A Practical Guide

 

Google Scholar with the BBCC library 
https://libguides.bigbend.edu/Google_Scholar
Example in video: Museum marketing and strategy 

 

Not mentioned in the video but may be useful:

Quick facts - change city to look at others in area
https://www.census.gov/quickfacts/fact/table/moseslakecitywashington/PST045221

Moses Lake Chamber of Commerce Demographics
https://www.moseslake.com/demographics.html

Washington State Museum Directory
https://washingtonmuseumassociation.org/museum-directory/#!directory/map

 

KEYWORDS:

Museum*
Promotion*
marketing
cultural Institutions
social media ( also use individual names)
Cultural heritage
Cultural tourism



 

Need to find Scholarly Research Articles. Review. 

 

Search Strategies

 

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