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Applied Management Capstone | MGMT 460: BBCC Signal Vine

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Research Strategy

Topic: Using Signal Vine to Communicate at BBCC for Athletics

Internal:
Coaches & Staff
Coaches & Athletes

External:

BBCC Students, Staff, & Faculty 

 

 

What is Signal Vine:

Signal Vine YouTube Channel
Introduction
Texty's awards -- Ideas about how to use (Wilmington College and others) 
https://www.youtube.com/watch?v=rXMO0ixP0IQ

Signal Vine Support, Best practices and ideas:
https://support.signalvine.com/hc/en-us

Signal Vine Administrator at BBCC Anne Ghinazzi
Request an interview to discuss how it is used currently at BBCC.  She also may have the training to share.

 

Hootsuite's Strategy Blog
+160 Social Media Statistics for Marketers for 2023

 

Academic Search Premier Examples

Text message AND marketing

https://search-ebscohost-com.bbcc.idm.oclc.org/login.aspx?direct=true&db=aph&bquery=text+message+AND+marketing&cli0=FT&clv0=Y&type=1&searchMode=Standard&site=ehost-live

text message AND promotion

https://search-ebscohost-com.bbcc.idm.oclc.org/login.aspx?direct=true&db=aph&bquery=text+message+AND+promotion&cli0=FT&clv0=Y&type=1&searchMode=Standard&site=ehost-live

 

Proquest Research Examples

Marketing student athletics
https://bbcc.idm.oclc.org/login?url=https://www.proquest.com/search/2366991?accountid=2196

storytelling AND athletics AND marketing
https://bbcc.idm.oclc.org/login?url=https://www.proquest.com/search/2366992?accountid=2196

"text messaging" AND marketing
https://bbcc.idm.oclc.org/login?url=https://www.proquest.com/search/2366992?accountid=2196

 

KEYWORDS:

"signal vine"
short form advertising
text message
text messaging
marketing
promotion
mobile marketing
SMS
student athletics
 

Need to find Scholarly Research Articles. Review. 

 

Search Strategies

 

Mission

The William C. Bonaudi
Library provides 
quiet
study space,
a large and growing
collection of books 

multiple online resources,
and other library services. 

We are committed to meeting
the needs of
BBCC's students,
staff, faculty, and those 

living within the
Big Bend Community College
service district.

 

Contact

 

 509-793-2350

Toll Free: 877-745-1212 x2350
librarymail@bigbend.edu

Building:

 1800/Library & GCATEC

Physical Address:
 
7611 Bolling St.


M
ailing 
Address: 
William C. 
Bonaudi Library, 
7662 Chanute St.
 
Moses Lake, WA 98837

Reserve Computer Lab 1801 or 1802
 

Our Team

Library and eLearning Director:
Tim Fuhrman


Faculty Librarian: 
Rhonda Kitchens


eLearning Coordinator, Librarian:
Geri Hopkins 


Program Assistant, and Purchasing:

Alex Lopez

Course Materials Program Coordinator

Cassandra Torres

Library Systems Specialist

Amanda Miller

Cataloging, Interlibrary Loan
Teresa Sweeney